Škoda advert - baking history!
09/10/2007
The Skoda Fabia is ‘baking’ history – the phenomenal success of the life-size cake car has ensured the advert a place in the TV advertisement hall of fame.
The runaway success of the latest Škoda TV advertising campaign has also been replicated both online and around the world. Over 37,000 people have visited the dedicated microsite (www.newfabia.co.uk) to see the scrumptious Škoda one more time and to find out just how it was made in the ‘Baking of’ documentary.
Elsewhere, patrons of the popular YouTube website have posted the advert for others to view around a dozen times - a staggering 260,000 people watched the ad in less than two weeks!
Škoda’s Recipe For Success
Filmed at West London’s Shepperton Studios, the ad’s life-sized cake car was created with the help of the country’s finest chocolatiers, bakers and bricklayers who constructed the scrumptious Škoda.
From the sugar-dusted white roof down to the treacle-filled engine, the cake car is a close to the real thing as it’s possible to get with sponge.
To build a cake Fabia you will need:
- 10kg white chocolate chunks
- 20kg raisins
- 3kg orange peel strips
- 25kg dried apricot
- 12.5kg raspberry jam
- 5kg cocoa powder
- 100kg wheat flour
- 180 fresh eggs
- 100kg caster sugar
- 90kg brown sugar paste
- 50kg icing sugar
- 40kg black sugar paste
- 20kg glacier cherries
- 50kg white sugar paste
- 30kg brown almonds
- 42kg chocolate fudge
So there you have it. All you need to make your own stunning Fabia cake car is a few hundred kilos of raw material, several highly-skilled craftsmen and women and no small amount of inspiration.
Once filming was finished Skoda had planned to cut the cake car up and distribute it to local charities, schools and hospitals. Unfortunately, however, as the car had been under hot studio lights for several days, it would have posed a health and safety risk if eaten. Some parts were preserved, such as the marzipan wing-mirrors and chocolate speedometer. The rest of the car was composted and will be used by residents of Clapton, East London, to fertilise their gardens and allotments.